Does advertising influence people?

Today we are influenced by some adverts which are shown on TV. However, this is not the only way that they influence us. Modern films and TV shows also do it thanks to an advertising technique called “product placement”.

For example, I usually watch a TV series which is about an ordinary family. The teenagers use stylish brand clothes and the latest laptop computers and mobile phones. This automatically makes us want to buy the products we see on screen no matter if they are expensive or not.

Product placement is a multi-million dollar industry. Currently, films show so many products that the actors look like salesmen. Companies pay millions of dollars for their products to appear in the latest films, but it doesn’t appear to affect the viewers’ experience and opinion about the plot or the characters.

Summing up, this phenomenon is happening more and more and audiences seem to accept it. In addition, they think that showing good products as luxury and designer brands means popularity, whereas they don’t give so much importance to other more important aspects of the film or the TV show.

Write about a book, movie, TV series... that you have enjoyed

In this composition I am going to write about a TV series that I have enjoyed. The TV series is called Modern Family. Actually, it is a sitcom that was released in 2009 and has nine seasons. The running time is about 20 or 23 minutes. It is about the lives of Jay Pritchett and his whole family, all of whom live in LA.

On the one hand, the series is apparently about current modern families (nuclear, step- and same sex). It is presented in documentary style with the fictional characters frequently talking directly into the camera. In addition, Modern Family was acclaimed by critics throughout its first few seasons. The show won a total of 22 Emmy Awards.

On the other hand, my favourite character is Alex Dunphy (Ariel Winter). She is a smart girl who goes to the university. She loves studying and reading books. As well, she is always arguing with her elder sister Haley and his younger brother Luke. I also love Gloria’s character starred by Sofia Vergara. She is a passionate Colombian mother who is always dressed up. She is so good-looking.

Summing up, I love watching Modern Family. It is because I watch it with all my family so that it is a good idea to spend a good time with them. Inevitably my sister and I can spend hours and hours watching it and never get tired. How obsessed we are!